Data Analytics for Professional Accountants

Wednesday, Monday · 10:30–12:20 · PACCAR 391

Sep 30, 2026 – Dec 10, 2026

Class 8

The ETL Process: Text Analytics

Description

This session introduces methods for transforming text into quantitative measures that can be analyzed systematically. Text analytics is important because a substantial portion of financially relevant information appears in disclosures, reports, correspondence, and other narrative sources rather than traditional numerical datasets.

Motivation

How do we quantify language?

Review

Regular expressions allowed us to identify known patterns and extract specific pieces of information from text. This session moves beyond locating predefined patterns and considers how the broader characteristics and content of language can themselves become data.